Green Leaf Bistro is a mock restaurant I created and designed. GLB focuses on serving fresh, healthy food in a casual yet upscale atmosphere. The branding is minimal and centered around photography combined with natural leaf shapes and patterns.
LOGO DEVELOPMENT
The logo serves as a key branding element for GLB. It is quite simple, which allows the textures within it to be complex and ever-changing. These textures appear throughout the branding and allude to the natural feeling that the restaurant attempts to embody.
BRAND ELEMENTS
The brand elements include simple polka dot patterns and natural leaf shapes. The typefaces used in the branding of Green Leaf Bistro are Raleway and Courier New. These choices keep the branding sleek and uncomplicated. Type usage is highlighted in the menu below alongside other brand elements.
BRAND IN ACTION
Below are multiple samples of the brand in action. It is applied to carry-out bags, cups, merch, and more.
PROMO POSTERS
Posters created to promote the restaurant's opening.
