"alight" is a mock candle company that I created. This brand was almost created in reverse, as it all started with the abstract “a” logo before I had any concept of what the brand would be. After analyzing the forms I created within the logo, I settled on the idea of a candle brand (I couldn’t stop seeing a little flame in the negative space). From there, I came up with the brand's mission and started designing a system to turn my initial concept into something fleshed out.
